Award winning campaign, "Dream Crazy", by Nike for outstanding commercial at the Creative Arts Emmys, is an example of a campaign that borrows from grass-roots cultures, and youth. The campaign features NFL quarterback, Kaepernick, well known for his protest against police brutality and racism in the US. The ad showed his face in black and white with the words "Believe in something. Even if it means sacrificing everything." The campaign became a cultural movement, encouraging youth, especially minorities, to dream, fight, and take risks to reach their aspirations.
NIKE, Inc was founded by Bill Bowerman and Phil Knight in 1972, named after the Greek goddess of victory. It's the "world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities." Below you can find more details on Nike.
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Nike gave a $75,000 grant to Taking Ownership PDX, which helps low-income Black families with housing repairs they might not be able to afford.
Feb 22, 2022
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The isn't the first time that Nike has spoken out on systemic racism in America. In another ad, the company opted against using their usual call to action and instead urged, us, their audience to 'For Once, Don't Do It'. These ads were launched at a time when the nation and world were navigating racial violence and heightened racial strife, but also a pandemic which brought even more attention to the racial disparities within society. Nike models how a brand can successfully weigh in on serious societal issues. We, as a community, can show our support in fighting against our current challenges by supporting companies like Nike that have risen to stand up against inequality.
"Let's all be part of the change."
Well said Nike.